Steve Morphy

Scalextric Quickbuild ‘Cops ‘n’ Robbers’ Toy Set Design

Pack design lead for Scalextric Quickbuild. Won the 2013 best toy award at the London Toy Fair. Design layout and artwork. I designed all callouts and info panels and rendered all of the product visuals and hero imagery as well as creating all of the product graphic concepts.

Scalextric RCS Product & Pack Concepts

Product and packaging concept based on a new app based race system. Designed as a bolt on to the existing Scalextric branding system. This was a first draft of the concept.

Scalextric ARC ONE Concept

Evolution of the RCS pack concept for a new app based Scalextric set. I created the concept for this from the rendered hero imagery to the pack graphic elements and layout.

Scalextric Bond Sets

Pack design lead for Scalextric 007 James Bond sets. I produced all product hero imagery and product visuals and dealt with Eon for approvals before launch.

Scalextric Start and Micro Scalextric Star Wars

Pack design lead for Scalextric Star Wars Products. Won the 2012 best toy award at the London Toy Fair. I was responsible for product graphics and design, packaging layout, all product hero imagery and liasing with Lucasfilm for pack concept approvals on these toy sets.

2000AD packaging design for UnBox Industries.

Pack concept and layout based on 2000AD using comic scans supplied by the client. Dealt with client and licensor approvals for both designs before coming to market in 2016.

Alien Egg Trash Can toy packaging design for UnBox Industries

Pack concept and layout based on the original Alien film. Researched and dealt with both client and licensor approvals for both designs before coming to market in 2017.

Scalextric Packaging Set Design

These pack artworks were created for manufacture over various years. I created all of the hero imagery and concepts and worked on the team that recreated the new 50th anniversary branding.

Mantic Games & Humbrol Tie-in Pack Concepts

This pack was designed around existing Mantic assets (image and Kings of War logo) with the idea that Humbrol paints bring the colour to the pack (Mantic packs were black and white with a simple white logo at the time).

Airfix Pack Concepts (below)

Pack designs for the Airfix brand. The illustrations are digitally created using real models and the engineering design cues were used across the range.