Steve Morphy

Product Design Concepts and Instruction Manuals

Here is a selection of product concepts designed for clients to showcase possibilites for toy makers using the Ford Licence. Also instruction manual/leaflet design and layouts. All of the work and layouts are my concepts and produced by me.

Global Icons: Ford Heroes Toy Concepts

These concepts were produced on behalf of Global Icons as a conversation starter between Licensor and Licensee.
Vehicle character based on well known and loved current Ford vehicles.

Product Concept Creation

Here are some product concepts I’ve created over the years for new products as well as expanding current products. Notably the RC Mania, App controlled car product concept visuals and branding above and the Star Wars ‘Battle of Hoth’ Scalextric set that went into production for Scalextric. I created all product graphics and track concept shown here based on the action sequence from The Empire Strikes Back.

Product Design Concept:
Retro Nintendo Style Game Controller Multi Tool

Design concept created for Fizz Creations for the gifting industry. Sold through various outlets such as Asos, Tesco and The Range.

Steve Morphy

Airfix Quickbuild Instruction Leaflets

Here is a selection of instruction leaflets, rendered, in order and then laid out in sequence for the leaflet. The renders were created in 3D Studio max, composite work in Photoshop and layout in Indesign.

Airfix Quickbuild VW Campervan Instruction Sheet and Label Sheet

Layout design concept for a new Quickbuild set: Volkswagen Campervan. This concept evolved into the layouts below after input from the client. I created the render style, layout concept and created the artwork.

Airfix Quickbuild London Taxi Instruction Sheet and Label Sheet

Instruction sheet layout and renders. I produced all of the product renders for this instruction sheet as well as final layout ready for print.

Airfix Quickbuild London Routemaster Bus Instruction Sheet and Label Sheet

Instruction sheet layout and renders. I produced all of the product renders for this instruction sheet as well as final layout ready for print.

Airfix Quickbuild Tiger 1 Tank Instruction Sheet and Label Sheet

Instruction sheet layout and renders. I produced all of the product renders for this instruction sheet as well as final layout ready for print.

Airfix Quickbuild Sherman Tank Instruction Sheet and Label Sheet

Instruction sheet layout and renders. I produced all of the product renders for this instruction sheet as well as final layout ready for print.